VW Says “More Masculine” 2012 Beetle will Appeal to Men, Convertible Said to Join the Range Next Summer

Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.

VW of America’s Vice President of marketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.

While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the all-new 2012 model will be split between the two sexes.

Read more »

VW Begins Series Production of 2012 Beetle in Mexico

Volkswagen announced that it has commenced regular production of the 2012 Beetle at its factory in Puebla, Mexico, where its predecessor was also built. To mark the occasion, Germany’s Federal Foreign Minister Dr. Guido Westerwelle, Mexican President Felipe Calderon, and Board Member for Production and Logistics at VW Passenger Cars Hubert Waltl visited the plant in Puebla. Read more »

Video: Jay Leno Takes the New 2012 VW Beetle for a Spin

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.
After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.

Video: Jay Leno Takes the New 2012 VW Beetle for a Spin

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.
After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.

Video: Jay Leno Takes the New 2012 VW Beetle for a Spin

Some guys have all the luck. Like Jay Leno. Not only is he a famous and wealthy TV presenter, but he also gets to drive a bevy of new cars well before anyone else.
After driving the Mercedes-Benz SLS AMG E-Cell, which won’t enter production for another two years, and the new SLS Roadster wasn’t enough, Leno was also invited to VW’s headquarters at Wolfsburg to try out the new Beetle.